Amsterdam and London | 15 April 2025, Recharge, the European leader in prepaid payments, has acquired Giftcloud Limited, marking a strategic and accelerated expansion into the fast-growing B2B rewards space.
Giftcloud powers customer and employee engagement campaigns for major UK brands including Vodafone, Sky and TalkTalk. With millions of transactions processed annually and a strong record of profitability, Giftcloud brings Recharge a proven B2B model and a scalable platform to grow its corporate prepaid offering.
“This move is a deliberate step into B2B,” said Günther Vogelpoel, CEO of Recharge. “We see huge potential for prepaid in customer acquisition, loyalty, and employee engagement. Giftcloud gives us a foundation to grow that proposition further in the UK and across Europe—backed by Recharge’s digital infrastructure, partnerships and international reach.”
The acquisition plays a key role in Recharge’s strategy to build the global leader in prepaid payments – serving both consumers and businesses. With Giftcloud, Recharge will be able to offer a broad range of services direct to business clients. It also marks a significant expansion of Recharge’s footprint in the UK, now the company’s third-largest market and the launchpad for further B2B growth across Europe.
This is Recharge’s second major acquisition, following the successful integration of Startselect in 2023. It underscores the company’s commitment to strategic M&A as a key growth driver, with further acquisitions expected in 2025.
