Prime Ventures invests EUR 10 M in AppLift

June 2013

Netherlands/UK based venture capitalist Prime Ventures invests € 10 million in AppLift, a world –leading mobile games marketing, user acquisition and monetization platform. One year after its launch, AppLift delivers over 1M high-quality users per month for major game publishers.

The company, founded by the Hitfox Group, headquarters in Berlin, Germany with offices in San Francisco, Seoul and Paris. The € 10 million backing allows for the hiring of 50 additional engineers, product specialists and business development professionals and accelerate AppLift’s global expansion.

Sake Bosch, founder of Prime Ventures, is confident AppLift has potential: “We were impressed by their technology and entrepreneurship. They are ahead in the fast growing mobile games market”.

For Prime, the investment is the first from its Prime IV fund, first closing last January at € 100 million. Bosch: “And Berlin is thriving with start-ups nowadays, offering opportunities for Prime to invest in technology companies and related industries. This will remain our goal: sound investments in fast growing, international firms and start-ups.”

About AppLift

AppLift is the world’s first marketing and user acquisition platform, focused exclusively on mobile games. The company was founded by HitFox Group, Kaya Taner, Tim Koschella and Hanno Fichtner in August 2012. Game publishers profit from an international network of gaming-relevant affiliates, enabling them to directly target new mobile gamers. Additionally, affiliates can monetize their mobile traffic and get access to games from high-quality publishers. High-end technologies enable AppLift to optimize the user quality constantly, ensuring premium results for advertizers and affiliates alike.

Further information is available at www.applift.com

About HitFox Group

HitFox Group is a fast-growing "incubator" focused on founding and buying companies within the mobile and online games distribution market. Its start-ups ad2Games, AppLift and Game Finder are partnering with 160+ game publishers and 1000+ media companies such as EA, King.com and RTL. There are 95 professionals on the HitFox team headquartered in Berlin with local presences in San Francisco, Seoul and Paris. HitFox is 85% founder and employee owned and backed by Germany's top-tier VC Holtzbrinck Ventures, among others.

Further information is available at www.hitfoxgroup.com