Prime Ventures exits Cint

January 2016

Prime Ventures, the largest shareholder in Cint AB (“Cint”), announced the sale of Cint to Nordic Capital.

Cint has disrupted the world of market research by developing a platform that connects the buy-side - typically a market research firm that needs to access panellists for consumer research - with the sell-side, the companies owning consumer panels. This allows the customer easy access to a specific number of pre-defined, deeply profiled panellists in a specific country, region or local area in the world, through the platform's self-service and real time matching algorithms.

Since launching its Opinion HUB panel marketplace platform in 2005, Cint has rapidly evolved in a technology centric environment and has established a profitable business model, which benefits the whole value chain when working with consumer surveys, as it reduces time and costs for all parties. Cint has a track record of launching industry 'firsts' that have raised standards in innovation, transparency and quality within the market research world.

Cint is headquartered in Stockholm, Sweden and has 13 offices in major cities across Europe, North America and Asia-Pacific. The company has over 140 employees. Cint has enjoyed exponential growth and development over the last 10 years.

Prime Ventures invested in the company in 2010 and was the largest shareholder before selling the company to Nordic Capital. The parties have agreed not to disclose the financial terms of the transaction. The sale is subject to approval by the relevant authorities.